A new direction for Scarborough Cricket Club, pioneered by Betton Design.
After a great deal of investment throughout the club, Scarborough Cricket Club has re-emerged of as one of Scarborough's leading sporting and social venues. In early 2012, the SCC committee chose Betton Design Limited to assist in the development of a totally new marketing strategy for the club.
The two main areas that needed addressing were the clubs web presence and it's paper marketing. From a branding exploration point of view, the club wanted to retain a sensitive connection with the history of the club as well as firmly establish an identity which was current, confident and flexible.
The challenge with the website was quite complex. The site needed three main area, these being:
- The Cricketing Hub
- Fixtures, Players, Results, a good search facility and the News.
- The Club
- The beginnings, Heritage and on to recent investment and development.
- Revenue Streams
- A good focus on the Pavilion catering and function service, memberships and match sponsoring.
Our challenge was to create an informative and current site, which was clear, well flowing, easily navigable with a continuous theme. Lots to go at! The site was launched in early June and we are very pleased with the results. More importantly, this is what the customer says:
We went through a formal process before selecting Betton Design.
From the start, they understood our need to deliver several messages across electronic and print media. Betton designed solutions to fit our needs, made helpful suggestions, delivered a new unified, brand for web print and electronic media. On time, on budget, better than spec. We chose a great partner.
Peter V Howgate Scarborough Cricket Club