Search engine performance is in everyone's mind when it comes to increasing business, but there is so much more to converting traffic into business than having a sound approach to 'search engine optimisation' (SEO).
Maybe quality design and web layout are obvious when it comes to designing an engaging website, however in the early stages of a web project, this is always a leading consideration for our designers.
If your newly launched website is unsightly, awkward or slow, your traffic will only go one way. You could have a fantastic SEO programme and your website could be well optimised from a build point of view, but this isn't going to stop visitors leaving an un-engaging website.
When we create a new website, we take a holistic approach:
- Engaging Design
- Efficient and fluid functionality
- Search engine optimised website coding
- Image size optimisation
- Page loading speed optimisation
- Keyword optimisation
Visitor engagement, retention and conversion are core characteristics of a website that sits comfortably in the fast lane.