Google recently announced a big stir in the search engine listings for mobile friendly websites. As of April 21st 2015, Google has been giving substantial preference in the search results to websites that are mobile friendly at the detriment of those that are not.
This is bad news for websites that are not responsive to mobile phone devices.
With gathered data suggesting that a dominant number of Google searches are received from the convenience of mobile phones, it was certain that Google, before long were going to use responsive optimised design as a major ranking factor.
Unresponsive, non-mobile friendly websites have been hit hard by this Google update
It is enormously important for website owners to consider updating their websites for mobile use and implementing a responsive design. As responsive design already has considerable benefits for users and search traffic results, Google have decided that this needs to be included in the ranking algorithm. This is to ensure that users only receive the best quality, relevant websites in the search results.
Your website will suffer in the future if its not a responsive, mobile friendly website.
To avoid getting hit by this extremely important update, you must ensure that your website is optimised for mobile users. Google have created a handy tool for you to check it your website complies: Google Mobile Friendly Test. If you would like some guidance and advice on this, you can call us at Betton Design on 01723 866058 and we can discuss your options going forward to avoid the new update effects.
If you would like more information on the Google update, visit Google’s announcement page here for full information. Alternatively, view our website for an example of responsive design in different screen sizes at www.bettondesign.co.uk.
You can also find more information on responsive design and how it works etcetera in our blog.