The Opera House Casino is located in Scarborough's town centre on the site of the former Royal Opera House Theatre. The casino was designed and developed to provide customers with a pleasant, comfortable and exciting experience.
The European style casino is open 7 days a week and combines the excitement of the gaming experience with excellent catering hospitality in high quality surroundings. The facility is without doubt a jewel in Scarborough’s crown.
The existing website had served the business well, but was struggling to provide a marketing platform that was effective. The Casino has made the decision to invest in a contemporary responsive (changes shape for device size) CMS system in order to re-establish a marketing focus for their business.
Taking the opportunity to engage with new and up to date photography (premises and food) as well as reinvigorating their online marketing using social media and some SEO, the new website needed to provide a platform to drive in new business and further establish the business as a leading attraction. The Casino will be making good use of Google Analytics to monitor and improve the sites Performance.The Casino is a varied and energetic business, far more than simply a gambling venue, and it was our challenge to create a website which encourages traffic back regularly to find out what’s on now, what’s coming soon and how the casino can be used as a party and entertainment venue.
The website needed to demonstrate this depth of business and also promote the casino as a responsible and friendly environment that is professional, dynamic, expert and exciting.