- Business: The Sands
- Sector: Holiday & Leisure
- Features: Slideshow, Full CMS, Blog, Galleries
- Link: escape2thesands.com
The Sands website is the core marketing focus of Escape 2 The Sands Ltd. The business, which was the winners of The Welcome To Yorkshire Self Catering Accommodation Of The Year, manages approximately 60 luxury apartments, which have a magnificent location on Scarborough’s North Bay Beach, on Yorkshire’s rugged and beautiful East Coast. The managed apartments are marketed on a short term holiday let basis.
Further to the apartment letting and sales, they also manage a number of beach chalets and a recent and exciting development for the business is that it will be managing Scarborough’s new Water Park, due to be operational in Summer 2016.
As is often the case, after a good number of years of service the previous website was beginning to look dated, it was not mobile friendly and generally it had reached it’s end of life. The business had over the years changed shape, and the decision was taken to invest in a new website, bringing technology and content up to date and creating a marketing resource which would catalyse the marketing campaign for the business.
First and foremost the website needed to be visually engaging, confident and attractive, but the site needed work well in the search engines and make potential clients feel very secure during the engagement process.
The new Sands website benefits from a custom built template/theme which is responsive (changes shape according to the device on which it is being viewed). To enhance the user experience, we custom built a search facility, which integrated with a 3rd party booking system as well as styling the booking module to make the whole search and booking experience seamless.
The website structure and design has been carefully considered to create just the right balance between the various channels of the business; the user is in no doubt that they are on a website for choosing an apartment holiday, and yet there is plenty of scope for holidaying suggestions and cross selling.